demand generation engagement

Marketing Strategies Designed for Relevance and Resonance.

More than 86% of online buyers fully expect a tailored experience to reduce friction and speed up their research.

We specialize in crafting tailored B2B marketing strategies that resonate with your audience and drive measurable results.

Core services

The Intersection of Content and Data

Customer Data

Leverage 1st and 3rd party data to develop actionable insights that drive decision-making and optimize your digital operations.

Customer Journey

Map and understand every touchpoint in your customer's journey to create personalized experiences that attract, engage, and convert.

Content Marketing

Create compelling content that resonates with your audience, strengthens brand loyalty, and boosts online visibility through targeted strategies.

Marketing Automation

Implement automation tools that streamline your marketing processes, enhance lead generation, and increase operational efficiency.

tailored cx at scale

We are at a crossroads

“What drives every strategic and tactical decision at our consultancy is providing your customer with the information they want where and when they want it.

We build workflows anticipating and delivering the next-best content, all in the name of conversions and loyalty.”

Marc Blumer

Owner and Lead Strategist

The pressure of demand generation KPIs pushes the old “optimize on what keywords and ads convert.

“Why did they convert and what can we do with that insight?” is too often a question for another day.

That other day has come.

Blumer Marketing Strategy & Consultants collaborate with executives via fractional CMO
 and strategic marketing consulting engagements.

We also provide proven relevant and resonant content creation on the copywriting side for articles, social posts, videos, white papers, and even lead-generation books.

Our partnerships with designers and videographers allow us to create full-service content when desired.

The Process

Is this Beginning to Click?

"Relevance”- requires accurate, standardized, and accessible firmographic and intent data fully integrated and mapped to content asset tagging for versioned workflows.

"Resonance" requires recognizing the RIGHT keywords and other customer data - firmographic and behavioral - to predict the visitor's intent AND thus the ability to serve up tailored content, on any channel you use, the most helpful to the prospect via a workflow.

WHAT WE OFFER

GTM consulting offerings

With several decades of leadership experience in executive roles, including CMO, senior leadership of demand generation groups, content marketing agencies, and complete marketing department digital transformation, we have solved several discrete common issues repeatedly.

Simultaneously, we offer fractional CMO engagements and individual consulting engagements across your go-to-market operations with particular emphasis on helping companies looking to drive customer engagements and conversions through increased relevance and resonance.

The intersection of content and data

Typical Project Deliverables

Product Marketing

  • Positioning Research and Decisions per Product
  • Pricing/Bundling per Product(s)
  • Basic Message Grid per Product/Bundle reflecting Positioning and Pricing
  • Determine and model Key Conversion Events in Buyer Journey to Hit Revenue Targets and Set KPIs

Buyer CX Plan

  • Define Identifiable and Priority Personas within Existing and New Business Data
  • Research and Create Buyer Journey Maps for Each Persona
  • Build Roadmap for People, Process and Technology to get from Current to Desired State with Buyer CX

Tech &
Data Roadmap

  • Gap Analysis of Current Customer Data Quality, Accuracy, standardization and availability to other systems
  • Determine Current and Desired State of Automations in Marketing and Sales Motions in People, Process and Technology
  • Build Roadmap for Data and Tech to Manage, Drive and Measure Pipeline for Personas in Short- and Immediate Term

Content Strategy and Roadmap

  • Ideate Needed Assets from Buyer Journey Maps and Most Efficient Paths to Leveraging Limited, Meaningful Assets into Full Calendar
  • Research all Inbound Channels for Building and Nurturing Organic Pipeline in Measurable, Automated and Actionable Way
  • Develop Annual and Quarterly Content Strategy and Distribution
  • Build Roadmap for People, Process and Technology to get from Current to Desired State in Publishing

Reporting & Analysis Roadmap

  • Gap analysis for how to bring together key data points to measure pipeline vs. targets at each phase, cut by persona, source and Topic Authority
  • Determine mix of automated (e.g. Google Looker) and manual (e.g., Google Sheets) reporting tools
  • Determine Structure of Performance Review and Analysis using People, Process and Technology Framework
  • Determine process for agreeing to pivots and optimizations including budget changes